About the Concert
Together with Swedish educational institute SENSUS MUSIK we have developed an exciting project. End of August we will invite three Swedish newcomer bands to Berlin to show the fascinating music sights of Berlin, introduce them to relevant players of the music industry, take them to Pop-Kultur and let them perform a real gig at Urban Spree under the title: DIE NEUEN SCHWEDEN.
You are probably familiar with the concept of a Bar Crawl? Yeah, this is what we are gonna do with dem Swedes, just a little different. Instead of boxing ourselves through bars full of cheap music and thin alcohol, we will show those young and aspiring bands the "real" and music loving parts of Berlin. We are not only getting these youngsters into those music-culturally relevant and historical bars and places of the city, but also take a look behind the thick curtain... To be precise, we will introduce the young Swedes to local booking agencies, labels, radio stations, music agencies & magazines to say Hi! and have a little chat with them. Additionally, all three bands will join a popular Berlin band in their holy chambers and watch their rehearsal session.
With regard to an educational purpose, the bands will be postulated and encouraged within a workshop. They will be revealed to some tips and tricks for press work and band profiling. As the absolute personal highlight of the trip, all three bands will play a showcase at Urban Spree, titled DIE NEUEN SCHWEDEN ("The new Swedes"), before they will be visiting the Pop-Kultur festival on Day 3.
All artists taking part in this project are introduced in the following part. They were carefully chosen by us out of a multiplicity of applicants for the project.
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